Privacy Policy

Scope

While you are using this website, certain information about you may be collected, but this policy does not cover how third-party websites linked from here handle your data. It applies to the pages operated under the Fresh name and sets out what happens to the details you share with us or that we gather automatically as you browse.

Information Collected

Some details come straight from you. If you get in touch with us, we may hold your contact details and the contents of your message. Other information is collected without you typing anything in: your IP address, the browser you are using, which pages you visit, how you move through the site, and technical data about your device. Both kinds of information serve different purposes, and neither is treated as a single blob.

How Information Is Used

The reasons we process information fall into several buckets. Contact details let us answer your questions and respond to requests you send us. Automatically collected data helps us keep the site running smoothly and fix things when they break. We also look at how visitors use the pages to understand what is useful and what is not, which feeds into editorial decisions about what to publish. The same data helps us spot spam, block fraudulent activity, and keep the website secure and stable for everyone.

Some of this processing happens in aggregated or non-identifying form. Instead of looking at what one person does, we may combine many visitors' behaviour into a summary that cannot be traced back to any individual. That approach lets us analyse patterns and improve the site without needing to hold personally identifiable information any longer than necessary.

Cookies and Similar Technologies

Cookies and related technologies support the basic functions of the website, remember settings you have chosen, and provide analytics about how the site is used. You can configure your browser to reject some or all cookies, but doing so may limit certain features. If you disable cookies entirely, some parts of the site may not work as intended, and we cannot guarantee the same experience.

Sharing of Data

We share collected information with a small number of carefully selected external providers. These include companies that host the website, services that process analytics, tools we use for communication, security services, and providers involved in operational maintenance. These providers are given only the information they need to perform their tasks, and they support the website rather than acting on their own behalf.

Information may also be disclosed where necessary for legal compliance or to protect the legitimate interests of the website. That could include responding to lawful requests from authorities or defending the site against misuse, fraud, or security threats.

Security and Protection

We apply reasonable technical and organisational measures to protect user data. These include secure systems, restricting access to information only to those who need it, and internal processes designed to reduce the risk of misuse or unauthorised exposure. No method of transmission or storage can be guaranteed as completely secure, and we cannot promise that data will never be intercepted or accessed improperly. What we can do is maintain safeguards that are proportionate to the sensitivity of the information we hold.

Responsible Gaming Support

Some data may be used to support user protection and the management of responsible gaming-related content. This comes into play when behaviour suggests that site materials are being misused, or when safety-related communication may be appropriate. The aim is to identify situations where a visitor might need support or where content should be adjusted to reduce harm, rather than to profile individuals for commercial purposes.

Your Rights

You may request information about the personal data we hold in relation to you. You may also ask us to correct inaccurate details, or to delete data where this is legally and practically possible. Before acting on any request, we may need to verify your identity to make sure we are not disclosing information to the wrong person. Verification is a standard step and does not mean your request will be refused.

Retention Period

Information is retained only while it is needed for security, compliance, analytics, communication, and legitimate business administration. Once the purpose has been served, data may be deleted or anonymised so that it can no longer be linked to you. The length of time varies depending on the type of data and the reason it was collected in the first place.

Why Retention Differs

Some data needs to be kept longer than others. Security logs may be held for a reasonable period to investigate incidents, while analytics data can often be anonymised much sooner. Communication records may be kept while a conversation is ongoing and for a short time afterwards. The guiding principle is that we hold nothing longer than the purpose justifies, and we do not keep data around just because we can.

Third-Party Links

Links on this website may lead to external resources. We do not control those services and cannot be responsible for their individual privacy policies or practices. If you follow a link to another site, you should check that site's own privacy policy to understand how it handles your information.

Changes to This Policy

This policy may be revised from time to time. When changes are made, the most recent version published on the website will govern future use of the site. We encourage visitors to check back periodically, since continued use of the website after a revision takes effect means you accept the updated terms.

Contact

Any request concerning privacy or the handling of user information may be submitted through the website's official contact options. This covers requests for access, correction, deletion, or any other question about how your data is processed. We will respond within a reasonable time and will not use the contact process to collect additional personal information beyond what is needed to deal with your request.